The Toyota RAV4 Prime in West Caldwell, NJ

Improve Your Commute and Efficiently Handle Adventures with the New Toyota RAV4 Prime

When the Great Outdoors calls your name, you should be prepared for anything. The Toyota lineup offers many SUV options that conquer the back roads confidently. If you're looking for that sweet spot that combines capability and comfort, the Toyota RAV4 is the perfect fit. But, what if efficiency is also important? That's where the Toyota RAV4 Prime makes for the right choice.

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** Price(s) include(s) all costs to be paid by a consumer except for licensing costs, registration fees, Doc Fee, dealer fees and sales taxes.

Plug-In to the Future

The Toyota RAV4 plug-in hybrid SUV offers the same features, styling, and convenience in the gas-powered lineup but ensures a smooth, efficient drive with plug-in charging capability. If you're interested in learning more about the lineup, check out details below and visit us today to get up close and personal with the new RAV4 Prime!


With two trim configurations available, the Toyota RAV4 Prime keeps its performance simple with one engine option. The standard 2.5-liter Dynamic Force four-cylinder delivers 302 combined horsepower and up to 199 pound-feet of torque - plenty of power and speed to get you from A to B. Both models pair with an electronically-controlled Continuously Variable Transmission and Electronic On-Demand All-Wheel Drive, ensuring smooth and uninterrupted performance through all terrain types.

When you want to take your adventures further away from home, the RAV4 Prime offers an estimated 94 MPGe, with a fuel rating of 40/36 mpg city/highway. You can achieve 42 miles of range on electric power alone, capable of recharging overnight and ready for the next day in no time!

An Electrifying Design

While SUVs aren't known for a sleek style, the Toyota RAV4 is more than just your regular SUV. The lineup features an aerodynamic design that funnels energy back into your powertrain, allowing you to keep going after most other SUVs would have quit. Standard Bi-LED projector low and high-beam headlights come with Automatic High Beams and LED Daytime Running Lights for a clear view. Two-tone exterior color options are available with the XSE trim, while features like a power tilt/slide moonroof and low-profile black roof rails improve your commute and family trips. The available foot-activated power liftgate enables you to load up and go even without putting down your bags first.


Inside, the RAV4 Prime equips drivers with seating for up to five passengers and maximum cargo space of 69.8 cubic feet. Fabric-trimmed seats feature sporty red stitching accents and heated front seats with an eight-way power-adjustable driver's seat. The Smart Key System comes equipped on front doors and the liftgate and includes Push Button Start to remove the need for your keys to leave your pocket. Luxury abounds with a leather-trimmed steering wheel and rear outboard passenger heated seating.


Your adventures require more than just a cozy interior. The Toyota RAV4 Prime comes equipped with an eight-inch touchscreen, six speakers, and Apple CarPlay®/Android Auto™ smartphone integration. Upgrading to the XSE trim unlocks a nine-inch touchscreen, while an available JBL® sound system employs 11 speakers for an immersive drive.

All models offer the Wi-Fi Connect setup to help you connect from the road. If you're interested in ditching the need for a USB cable to keep your device charged, the qi-compatible wireless smartphone charging pad makes it quick and convenient!


Most SUVs are safe, reliable options that allow you to navigate busy roads confidently. The Toyota RAV4 Prime comes standard with the Toyota Safety Sense™ 2.0 features an array of driver assistance features that guide you through whatever the road can throw at you! Features include:

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • And More!

Test Drive the New Toyota RAV4 Prime

Ready for an efficient adventure like no other? Visit Paul Miller Toyota today and get behind the wheel of the new Toyota RAV4 Prime! You'll love every minute of it!

Reserve Your RAV4 Prime!

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  1. Paul Miller Toyota of West Caldwell

    1155 Bloomfield Ave
    West Caldwell, NJ 07006

    • Sales: 855-637-9222
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Get in Touch

  • Contact our Sales Department at: 855-637-9222
  • Monday9:00 AM - 8:00 PM
  • Tuesday9:00 AM - 8:00 PM
  • Wednesday9:00 AM - 8:00 PM
  • Thursday9:00 AM - 8:00 PM
  • Friday9:00 AM - 8:00 PM
  • Saturday9:00 AM - 7:00 PM
  • SundayClosed